THE DIFERENT TYPE OF DIGITAL MARKETING

  



THE DIFERENT TYPE OF DIGITAL MARKETING ( AND HOW TO USE THEM )


1- INFLUENCER MARKETING :

Influencer marketing involves partnering with influencers like celebrities, experts, authority figures who have an existing audience.

When they promote your product to their audience, often on platforms like Instagram, Facebook, or You tube, loyal followers will jump on their recommendation and buy from you.

2- VIDEO MARJETING :

Video is the star of the show these days and if there's one thing you should be doing, whatever your business, this is probably it! it can be a short clip or a longer format, educational or entertaining, per-recorded or streamed live, in real-time.

It's no longer just the case of taking a TV ad and putting that online but instead, you're creating bespoke content for your digital channels.

3- AFFILIATE MARKETING :

Affiliate marketing means outsourcing to other individuals or companies who will promote your products in return for a commission.

It's especially popular with bloggers and with e-commerce sites.

The affiliate will promote your product on their website and if the customer clicks through and buys, then the affiliate will automatically receive a commission for driving that sale.

4- CONTENT MARKETING :

Content marketing involves creating and distributing content-text, pictures, multimedia-that adds value for your audience, instead of just broadcasting an advertising message.

If you're in B2C (business to consumer), 'content' can mean social media posts, blog articles and fun videos; if you're in B2B (business to business), it might be more white papers or reports, webinars and educational videos.

5- SEAECH ENGINE MARKETING :

It includes both organic search (SEO) and paid search (pay per click, or PPC).

Search engine marketing is all about getting your website to appear at the top of the results when someone searcher for your brand, your products and services, and other relevant words and phrases.

Search engine optimization means creating content that people are actively searching for as well as making sure that this content, and the platforms where it's sitting, are optimized from a technical point of view as well.

6- DISPLAY MARKETING :

Display advertising, a.k.a banners, is a lot like the traditional print ads you'd get in magazines, except that they are online, and you can target specific publications that you know your audience reads.

It has become much more sophisticated now with programmatic advertising (where ads are booked, analyzed, and optimized automatically using algorithms) and retargeting (like when you look at a pair of shoes on your favorite department store website and then those shoes follow you into every website you visit for months afterward).

7- SOCIAL MEDIA MARKETING :

Compared to other channels like TV, print, and even online display advertising, social media adds a whole new dimension of engagement and interaction.

Instead of just broadcasting messages out to a mass audience, you can really interact with your customers and listen to what they have to say.

There are all shorts of channels - Facebook, Instagram, Twitter, Linkedln, Youtube, TikTok and options ranging from organic like Facebook groups, page posts, stories, and messenger.

While to pay like Facebook ads

8- EMAIL MARKETING :

Email may seem old school in a world where everyone is instant messaging, but email marketing is still one of the most effective digital marketing tools.

Especially e-commerce sites and retail brands are seeing a lot of success with pushing seasonal promotions and discounts (Black Friday deals or 12.12 sales), while you can also use email newsletters to ' nurture ' your prospects by giving them a lot of value beyond just pushing your products and services.

9- MOBILE MARKETING :

Mobile marketing is almost as broad as digital marketing itself and will overlap with a lot of the other types.

It involves doing everything you're doing on desktop but adapting it to mobile, as well as doing mobile-specific things like in-app advertising, sending text messages, and using social messaging apps.

It's especially important if you're targeting a younger audience who spends all their time on their phones.


There is many and many types of digital marketing, now you have small knowledge about this art!

Hopefully, we cover everything else during the days, this is only the beginning 

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